While partnerships with content owners like Disney and 20th Century Fox helped build the platform’s viability, as library owners created their own services and short-term rights deals expired, the more secure bet for the SVOD was to create a boatload of original programming that would live on it exclusively and make a Netflix subscription a “must have” for consumers.Īmazon, Disney and, to a lesser extent, US-only platform Hulu have likewise invested in premium original content, uncorking a production-dollar geyser. What’s concerning is that debt may be fuelling Netflix’s content growth. “So far, that debt has been financed in a low interest-rate environment,” says Mulligan.Īn expected rate hike in the future will make servicing it substantially more expensive over the next 12 to 24 months. But research suggests that the streamer is under pressure due to its debt (which some estimates put at more than US$8.3 billion). It’s difficult to draw any concrete conclusions from something as variable as stock prices, says Tim Mulligan, EVP and research director at London, UK-based MIDiA. One need only look at the market instability late in 2018-when Netflix stock lost about 20% of its value-to see an early sign of a potential future correction. (Look at it go.)īut is it sustainable, or are the SVODs spending themselves into a bubble burst? (Pop!)Įven if the bubble bursts, there is always a place for high quality content, says Find Me in Paris producer David Michel. (It’s still growing.)įurthermore, the kids space, well-known for driving up subscription numbers, is expected to garner a significant share of the funding. Other players, including telecom conglomerate AT&T’s WarnerMedia, with HBO as its crown content jewel, and NBCUniversal and Fox’s joint-venture Hulu, are also expected to pitch in billions in new money. Amazon, meanwhile, committed US$5 billion last year, and Apple has indicated it will throw down US$4.2 billion in new content spend over the next four years. Streaming giant Netflix reportedly shelled out upwards of US$13 billion on original productions in 2018 and is expected to up that number this year. The kids industry has its eyes on the world of streaming, where the cash pouring into content production is breathtaking.
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